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Specialized闪电你的骑行世界-单车时代 CYCLINGTIME.com 自行车赛事报导、单车环岛路线、新手教学
Specialized闪电你的骑行世界
热诚为中国车友带来最新的一线靓品
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发布时间: Jan 31 , 2013 00:00:00
车迷们选车时,或许都在各大炫丽厂牌间犹豫过。想追求高端,却伤不得;想买众人欣羡的车,又担心售后服务不完备⋯⋯
Specialized“闪电”,在中国勤力耕耘进入第8个年头,齐全的产品线、优质的服务及为骑友量身设计的活动,带领全民享受单车生活的美好,也让闪电单车圈欣欣向荣。
单车时代专访闪电中国总经理 Eric,为你解答「闪电何能花开遍地」!
闪电落地中国
“I Am Specialized”
2007年,中国自行车界出现红色闪电。一群热爱单车,凭着“想让更多人骑上好车”,不花大钱就能“Specialized”的理念,一系列高质量的车店、单车产品上市,各地的闪电车迷也集结起来,“闪电单车圈”俨然成型。
闪电提供专业服务,在各地车店配置齐全。到过闪电门店的骑友们会发现,概念店面积偌大明亮,超过200平方米的空间里,有量身(fitting area)、维修、展示、更衣与休闲交流区,能满足不同需求的骑友;在较小城市,闪电则以“精品店”的形式服务大众。
舒适宽阔的闪电概念店
品项丰富齐全的概念店
闪电何以站稳中国,受到骑友认同,主要是鲜明的发展走向与完善的配套措施。
开店速度持续增长但从未跟风冲升经销店数,闪电为保证服务质量,为经销伙伴提供国内外培训与专业协助,建立高互信,也保障骑友能在闪电得到所有协助。
闪电的承诺:给中国消费者最好、最到位的骑行感受
主力推手-总经理 Eric
来自马来西亚的Eric为闪电中国总经理。特别热爱单车运动的他,早在15岁就展现对这项运动的天分和执着。经过刻苦练习,在国内获得公路赛优异成绩,进而代表国家带队到法国参加青少年世界公路锦标赛,年级极轻就有机会到国际赛场学习经验。
从小得到家长大力支持,在紧张的升学时期还能继续练车,也许是Eric对单车热情不减、对车界的知识也能持续增加的原因之一。
97年借着到深圳单车公司工作的机会,买了山地车的Eric再次站上赛场,开始在华南、香港一带练车、比赛,更曾连续三年把XC(Cross-country,越野山地车)冠军奖杯回家,进而获得企业赞助,到德国参加TransAlp山地车赛,累积国际经验,“到处比赛,没有停过”。直说“单车是生命”的Eric活跃于单车界,也为他开启了领军闪电进入中国的道路。
总经理Eric(左)与德国名车手Tony Martin(右)合影
因缘际会,接下闪电中国总经理一职的Eric有极大的自由空间可以将闪电带到广大的中国车友身边。在亚洲车界经验丰富,且能以身为车手的需求来策划闪电中国的发展模式的他,决定建立闪电“高端”的走向。
在当时的中国,自行车还是平民的交通工具,富人追求名轿车,很少人想到简单的自行车也能连结奢侈二字。Eric看准未來的发展趋势,着力发展高端车款,同时照顾到追求高质量单车但须考量经济负担的骑友,引进一万元以内的中价位产品,为闪电建立了“顶级且亲民”的形象。
与骑友并肩的闪电
优势为先
闪电准备充足地进入中国市场,放眼诸多历史较长的自行车厂牌,依然光芒尽现。
Eric将骑友的需求放在首位,争取将闪电车系的新品发表会在中国登场,让中国人在产品、资讯的取得,早世界各国一步,在选车与体验新品方面享受优势。例如在南京举办的亚洲自行车展,闪电就抢先让最新品面世。
闪电致力为中国引进一手顶级产品
打造多元友善的单车圈
闪电产品与活动总引起众人关注
秉持让更多人享受单车运动宗旨的闪电, 除了设立服务项目齐全的车店,也推出一系列方案带领新车友进入单车圈,希望这项有益健康、充满乐趣的运动进到更多人的生活中。
闪电推广的项目多样,教育与公益方面,就有“安全骑行”,“第一辆自行车”,为潜力车手、青年、健美、单车普及而设的“赞助计划”,以及走进大学讲授单车知识等,只要有兴趣骑车,在闪电单车圈都能找到自己的天空。
闪电中国展望未来,持续关注骑友的需求、开发顶级产品,期望能以极高的性价比作为骑友的首选。
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发布时间: Jan 31 , 2013 00:00:00